It seems like over the last few years when small business owners start their business they start with location. It’s based on the old real estate joke about how to be successful in business…..”What are the three things you need to start a business? Location, Location, Location.” Well, I have seen a number of businesses that have struggled even having the “right” location. But what they did not have was organization, or to put it another way, communications.
Business communications is more than just being able to call a client, or have them call you. The way you structure your telephone communication system tells a lot about the organization. Like what are your values? Is your telephone system just tin cans on a string? Or was it built with the customer’s needs in mind?
My feeling is that not enough thought is given to what the customer’s expectations are when they try to contact you.
Let’s ask some questions:
• Does your business telephone system allow you to have multiple party conversations?
• Do you have a business telephone system with “speakerphone” capability?
• Can your business telephone system record conversations?
• Does your business telephone system have the ability to offer 7 different greetings for callers?
• Can your business telephone system “give directions” to a caller?
• Can your business telephone system call or page you when you receive a voice mail message?
• Can your business telephone system automatically go to your email so that you can listen to them in a “.wav” file format?
• Does your business telephone system store missed calls so you won’t miss any customer satisfaction opportunities?
The list goes on, but you get the idea. If you could not answer yes to all the points, then you’re losing opportunities, and customers.
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